Built-In Template Packs
Template packs are curated collections of metafield definitions designed for specific business needs. Each pack includes properly named fields, correct types, validation rules, and descriptions everything you'd spend hours researching and configuring manually.
Install a pack and your metafield structure is ready in seconds. No guesswork. No manual setup.
How to Install a Template Pack
- Navigate to the Templates section in the app menu
- Click the "Install a Metafield Pack" tab
- Browse the available packs each card shows the pack name, category, field count, and description
- Click "Preview Fields" to see exactly which metafield definitions will be created
- Click "Install pack"
- Metafield Studio checks your store's capacity (Shopify allows 256 definitions per resource type) and creates all definitions automatically
- A success banner shows how many definitions were created, how many already existed (skipped), and any errors
Already have some definitions with the same namespace and key? No problem the installer skips those automatically. You won't get duplicates.
Available Packs
1. SEO & Discoverability
The problem: Your products don't show up on Google. You're paying for ads because organic traffic is nonexistent, and you don't know which fields actually help search engines find your products.
What you get:
| Field | Type | What It Does |
|---|---|---|
| Title Tag | Single-line text | Custom page title for Google results (overrides your product title) |
| Meta Description | Multi-line text | The snippet Google shows below your page title |
| OG Title | Single-line text | Title that appears when your product is shared on Facebook, Twitter, etc. |
| OG Description | Multi-line text | Description for social media shares |
| OG Image URL | URL | Custom image for social sharing (instead of your first product image) |
| Review Rating Label | Single-line text | Surfaces star ratings in Google rich snippets |
| Price Range Label | Single-line text | Shows price range in search results |
| Availability Label | Single-line text | Shows stock status in search results |
| Focus Keyword | Single-line text | Your target keyword for this page (internal reference, not indexed) |
| Canonical URL | URL | Tells search engines which URL is the "real" page (prevents duplicate content) |
Who this is for: Every merchant. SEO is how customers find you without you paying for every click. This pack is the starting point for any store serious about growth.
Time saved: Researching and creating these 10 definitions manually would take 30-60 minutes. With the pack, it's one click.
2. Product Details & Specs
The problem: Customers email you asking for dimensions, materials, and care instructions that should already be on the product page. Every unanswered question is a lost sale.
What you get:
| Field | Type | What It Does |
|---|---|---|
| Material | Single-line text | What the product is made of |
| Length | Dimension | Product length with unit |
| Width | Dimension | Product width with unit |
| Height | Dimension | Product height with unit |
| Weight | Weight | Product weight with unit |
| Care Instructions | Multi-line text | Washing, storage, handling instructions |
| Warranty Type | Single-line text | Type of warranty (limited, lifetime, etc.) |
| Warranty Duration | Single-line text | How long the warranty lasts |
| Country of Origin | Single-line text | Where the product is made |
| Manufacturer | Single-line text | Who made the product |
| Key Features | List (single-line text) | Bullet-point highlights for the product page |
Who this is for: Any store selling physical products. The specific fields vary by what you sell, but the pattern structured specs on the product page is universal.
The ROI: Fewer pre-purchase support tickets. Higher conversion rates (shoppers who find answers on your page don't bounce to Amazon to compare). Every question answered on the page is a sale you don't lose.
3. Custom Storefront Filtering
The problem: Shopify only lets customers filter by price, availability, and vendor. Your customers want to filter by color, material, size, and finish but you can't offer that without metafield data backing it.
What you get:
| Field | Type | What It Does |
|---|---|---|
| Color | Single-line text | Filterable color attribute |
| Material | Single-line text | Filterable material attribute |
| Size | Single-line text | Filterable size attribute |
| Style | Single-line text | Filterable style attribute |
| Finish | Single-line text | Filterable finish attribute |
| Flavor | Single-line text | Filterable flavor attribute |
| Thread Count | Integer | Numeric filter for textiles |
| Is Organic | Boolean | "Organic" filter toggle |
| Is Vegan | Boolean | "Vegan" filter toggle |
| Is Handmade | Boolean | "Handmade" filter toggle |
| On Sale | Boolean | "On Sale" filter toggle |
Who this is for: Any store with more than 50 products and varied attributes. If customers can't find what they want, they leave.
Why this matters: Merchants spend $15-50/month on standalone filtering apps. This pack provides the data layer that powers those filters. Once you've tagged 500 products with filterable attributes, that data investment makes your store better every day.
4. Fashion & Apparel
The problem: You need size charts, care labels, and material breakdowns on every product and they're different for every category. Returns are eating into your margins because customers don't know what they're getting.
What you get:
| Field | Type | What It Does |
|---|---|---|
| Size Chart | JSON | Per-product or per-collection size chart data |
| Material Composition | Single-line text | Fabric breakdown (e.g., "60% cotton, 40% polyester") |
| Care Icons | Single-line text | Standardized care symbols (machine wash, tumble dry, etc.) |
| Fit Type | Single-line text | Slim, regular, relaxed, oversized |
| Gender | Single-line text | Product gender classification |
| Age Group | Single-line text | Adult, youth, kids, infant |
| Season | Single-line text | Seasonal collection tag (SS25, FW25, Pre-Fall) |
Who this is for: Any fashion, clothing, or textile store.
The ROI: Return reduction. Every percentage point drop in return rate saves thousands. Size charts + material accuracy + fit descriptions directly attack the #1 reason for fashion returns: "not what I expected."
5. Food, Beverage & Supplements
The problem: You need nutrition facts, allergen warnings, and ingredient lists on your product pages and they need to be accurate because you're legally liable.
What you get:
| Field | Type | What It Does |
|---|---|---|
| Calories | Integer | Calories per serving |
| Total Fat | Decimal | Fat content in grams |
| Protein | Decimal | Protein content in grams |
| Total Carbs | Decimal | Carbohydrate content in grams |
| Ingredients | Multi-line text | Full ingredient list (ordered by weight) |
| Allergens | Multi-line text | Allergen declarations (milk, soy, tree nuts, etc.) |
| Serving Size | Single-line text | Serving size description |
| Servings Per Container | Integer | Number of servings |
| Is Organic | Boolean | Organic certification flag |
| Is Non-GMO | Boolean | Non-GMO certification flag |
| Is Kosher | Boolean | Kosher certification flag |
| Is Halal | Boolean | Halal certification flag |
| Is Vegan | Boolean | Vegan certification flag |
| Is Gluten Free | Boolean | Gluten-free certification flag |
| Supplement Facts | Multi-line text | Dose, daily value %, active ingredients |
| Batch Number | Single-line text | Batch/lot tracking number |
| Expiration Date | Date | Product expiration date |
| Storage Instructions | Multi-line text | How to store the product properly |
Who this is for: Food brands, beverage companies, supplement sellers, bakeries, health stores.
Why this pack has infinite value: Compliance. A food merchant without proper allergen declarations is one customer complaint away from a legal issue. This pack doesn't just add convenience it adds protection.
6. B2B & Wholesale
The problem: You run a wholesale operation alongside DTC and need different data for different buyer types MOQs, case pack quantities, and product certifications that retail customers never see.
What you get:
| Field | Type | What It Does |
|---|---|---|
| Minimum Order Quantity | Integer | MOQ per product |
| Case Pack Quantity | Integer | Units per case for wholesale orders |
| Inner Pack Quantity | Integer | Units per inner pack |
| Wholesale Pricing Tiers | JSON | Tiered pricing structure for volume buyers |
| Lead Time | Single-line text | Estimated production/shipping lead time |
| Estimated Ship Date | Date | Expected ship date for wholesale orders |
| UPC Code | Single-line text | Universal Product Code barcode |
| EAN Code | Single-line text | European Article Number barcode |
| GTIN Code | Single-line text | Global Trade Item Number |
| Product Certifications | Multi-line text | ISO, CE, UL, FDA certifications |
| Reorder Point | Integer | Inventory level that triggers reorder |
| Vendor SKU | Single-line text | Supplier's SKU for cross-reference |
Who this is for: Merchants who sell wholesale, do B2B alongside DTC, or resell from suppliers.
The ROI: Operational efficiency. B2B merchants deal in volume. Saving 2 hours per week on data entry across 1,000 SKUs is a tangible, calculable return.
7. Home & Furniture
The problem: Customers want to know exact dimensions, assembly info, and finish options before buying a $2,000 sofa online. Missing this information means returns that cost $150+ in shipping alone.
What you get:
| Field | Type | What It Does |
|---|---|---|
| Seat Height | Dimension | Seat height measurement |
| Arm Height | Dimension | Arm rest height |
| Total Width | Dimension | Overall product width |
| Total Depth | Dimension | Overall product depth |
| Total Height | Dimension | Overall product height |
| Assembly Required | Boolean | Whether assembly is needed |
| Assembly Time | Single-line text | Estimated assembly duration |
| Finish / Color | Single-line text | Available finish or color option |
| Room Size Recommendation | Single-line text | Minimum room size suggestion |
| Weight Capacity | Weight | Maximum weight the product supports |
| Frame Material | Single-line text | Frame construction material |
| Upholstery Material | Single-line text | Covering material |
| Fill Material | Single-line text | Cushion/padding material |
| Indoor / Outdoor | Boolean | Whether suitable for outdoor use |
| Companion Products | List (product reference) | Matching or complementary items |
Who this is for: Furniture stores, home decor, lighting, shelving any store selling large or high-ticket home goods.
The ROI: A single prevented return on a sofa ($150+ in shipping alone) pays for your Metafield Studio subscription for months.
8. Localization & Multi-Market
The problem: You sell in 4 countries but your store only speaks one language. Compliance text, sizing conversions, and translated descriptions are scattered or missing entirely.
What you get:
| Field | Type | What It Does |
|---|---|---|
| Translated Title | JSON | Product title in multiple languages |
| Translated Description | JSON | Product description in multiple languages |
| Translated Features | JSON | Key features in multiple languages |
| Prop 65 Warning | Multi-line text | California Proposition 65 compliance text |
| EU REACH Compliance | Multi-line text | EU chemical regulation compliance |
| UK WEEE Compliance | Multi-line text | UK waste electrical equipment compliance |
| Locale Sizing Map | JSON | Size conversions (US 8 = EU 42 = UK 6) |
| Duties Note | Single-line text | Duty/tax information for international orders |
Who this is for: Any merchant selling internationally or across multiple Shopify Markets.
9. Digital Products & Courses
The problem: You sell digital downloads, courses, or software, and customers need to know file formats, system requirements, and licensing terms before purchasing.
What you get:
| Field | Type | What It Does |
|---|---|---|
| File Format | Single-line text | File type (PDF, MP4, ZIP, etc.) |
| Compatibility | List (single-line text) | Compatible platforms or software |
| Course Duration | Single-line text | Total course length |
| Lesson Count | Integer | Number of lessons or modules |
| Difficulty Level | Single-line text | Beginner, intermediate, advanced |
| License Type | Single-line text | Personal, commercial, or extended |
| System Requirements | Multi-line text | Minimum system specs needed |
| Version Number | Single-line text | Current version of the product |
| Update History | JSON | Changelog of updates and releases |
Who this is for: Course creators, digital asset sellers (fonts, templates, presets), software developers on Shopify.
10. Sustainability & Ethical Sourcing
The problem: Your customers care about sustainability, and regulations are tightening (EU Digital Product Passport by 2027). You need structured data about your products' environmental and ethical credentials.
What you get:
| Field | Type | What It Does |
|---|---|---|
| Carbon Footprint | Single-line text | Carbon footprint per product |
| Origin Country | Single-line text | Country where the product was made |
| Facility Name | Single-line text | Manufacturing facility |
| Is Fair Trade | Boolean | Fair Trade certification status |
| Recyclability | Single-line text | Recyclability classification |
| End of Life Instructions | Multi-line text | Disposal or recycling instructions |
| B-Corp Certified | Boolean | B-Corp certification status |
| Rainforest Alliance | Boolean | Rainforest Alliance certification |
| OEKO-TEX Certified | Boolean | OEKO-TEX Standard 100 certification |
Who this is for: Eco-conscious brands, merchants selling into the EU, and anyone who wants to get ahead of upcoming sustainability regulations.
After Installation
Once you install a template pack:
- Your metafield definitions are created in Shopify and organized as a template in Metafield Studio
- Start filling in values using the Bulk Editor or Spreadsheet Editor for efficient data entry
- Display the data on your storefront using Theme Extensions no code required
- Customize add, remove, or edit any fields in the installed template to match your exact needs
You can install multiple packs. An apparel store might install the Fashion & Apparel pack, the SEO pack, and the Custom Filtering pack together.
Can't Find What You Need?
The 10 built-in packs cover the most common merchant needs, but your store is unique. You can:
- Create your own templates from scratch using the visual builder
- Use AI to generate custom templates tailored to your specific industry or workflow
- Import templates shared by other merchants or your agency